The company’s integrated, modular approach means attractions have a system that meets their specific needs
Vennersys, the integrated ticketing, retail and visitor management company, is sharing an in-depth look at some of the benefits of its VenposCloud system, showing how its integrated modular approach provides a tailored solution for visitor attractions.
For the attractions industry, having reliable and efficient admissions and management systems is vital as they need to cater to a large volume of visitors coming through the door, smoothly and without issues. To help meet this requirement, Vennersys provides an integrated visitor system, including EPoS solutions, online ticketing and member management software.
Using an unreliable or inefficient solution can mean that operators lose both time and money. For example, if the entry system goes down, an attraction can lose out on sales, and guests will be unhappy at waiting in long lines. Or, if the online booking system isn’t tracking and updating sales accurately, operators could end up overselling and then having to turn guests away.
Furthermore, if the POS system doesn’t have online food ordering or remote stock management capabilities, items could be oversold and staff will be working inefficiently. All this goes to show that choosing the correct system is key.
“Our VenposCloud system paves the way for attraction EPoS, ticketing, and management solutions thanks to our seamless integration between services,” says business development manager, Stuart Ward. “Our software is housed entirely on the cloud, and each individual system we provide can easily be integrated with one another. This means that important data and information is accessible from anywhere, and all your systems and databases communicate with one another.”
By sharing data across the venue, operators can monitor the flow of traffic and analyse guest behaviour. They can also access comprehensive reports on all areas. Plus, having just one system means that admin time is reduced.
“In fact, the VenposCloud system can help you reduce staffing costs across the board,” adds Ward. “The QR-code admission system prevents you from needing to keep multiple staff on the front gates all day, the stock management system stops the need for a manual stock-take, and the membership management system can help autonomise communication processes.”
VenposCloud is an integrated module system, where each service functions independently. For operators, this means that they can add more modules as required, only paying for the functionality they need.
“For example, you may initially want to benefit from just our attraction CRM systems, events management, and admission services,” says Ward. “A few years later, you may have expanded your operations to include a café and loyalty programme, which means you may then want to adopt our table ordering and membership management systems.”
If this is the case, the extra modules can be added on easily, without impacting operations. They will sync with existing data straightaway and will begin producing data for the next report.
Earlier this month, Vennersys announced that it has brought the VenposCloud solution to Clevedon Pier, a historic landmark in Somerset, UK.
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